I mean, it's most likely a marketing strategy done in bath faith to attract caucasian consumers. However, it's not so controversial if you don't read too much meaning to it.

Their consumers may be predominantly Blacks and it would make no sense to target Blacks through Black models and lose out on other potential consumers.

I think the ad is duplicitous but as long as the goods advertised aren't false, its down to the customer to decide to purchase.